The Best Ads #50

Protocol Skincare, Oracle NetSuite, Inflow, and more

March 31, 2025

You never get a second chance at a first impression! Make sure your ad stands out and leaves a positive mark—it could be what stops someone mid-scroll or gets them to take a second glance.

Check out these examples:

Protocol Skincare

Using authentic and non-corporate messaging works great for Gen Z and millennials since it feels more "human."

Oracle NetSuite

Show the problem only, let the CTA button lead them to the solution.

Inflow

When your headline makes a bold claim or assumption, people feel the need to try it themselves just to see if it’s true. That curiosity factor is pure gold.

Atticus

Calling out your target audience makes your headline way more interesting. Plus, it creates a bit of FOMO for those who aren’t included, making them even more curious about your ad!

Lemme

Show a specific timeline of results as it sets clear expectations.

Hey Harper

The beauty of mixing a professional image with quirky fonts and doodles is that it creates a fun contrast.

Bonafide

Make your product seem special by using superlatives like “a first-of-its-kind”.

"The first step to winning someone over is making a great first impression.”

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