The Best Ads #46

Ekster, Onsen, Away, and more

February 17, 2025

This week, we’ll be showing you how minimalism works its magic in grabbing attention without overdoing it.

People usually hate ads, so a gentle one like this–that doesn’t try to push products too hard–tends to go over a lot better.

Calm, minimalist ads can stand out in busy feeds. They cut through the noise, capturing attention precisely because they’re different.

Practical benefits > Cool factor

People often care more about how a product helps them out than just how good it looks.

Quick punchy headlines work to stop the scroll. Then hit them with value props and social proof.

Know your USP and stick to it. No need to overshare.

The tongue-in-cheek tone makes it stand out from standard product pitches.

Explain your service in the simplest and clearest way possible.

"Minimalism is not about having less. It's about making room for more of what matters.”

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