The Best Ads #42

Tovala, Ekster, Dore & Rose, and more

January 06, 2025

Weekly Marketing Hack: Start Conversations, Not Sales Pitches

Make your ads spark curiosity or invite a reply. Ask a fun question or drop an interesting fact—it’s all about starting a convo, not just selling. People engage with ads that feel human.

Tovala

Addressing > selling

Turning your ad into a FAQ section adds extra value because it makes the message more relevant to your audience.

Ekster

Comparing isn’t always a bad thing. You can use it to your advantage by comparing your brand to a well-known name to show off your product’s exceptional features.

Dore & Rose

Educate your audience. The more they know, the more they might feel like they need it—even if they didn’t think so before. It’s a sneaky little trick to get them thinking about making a purchase.

Dermavel

Ads that spark curiosity sometimes beat ads that scream for attention.

Nurecover

You see how they flex hundreds of reviews? It really drives home just how many people are happily using their products and gives you a sense of just how big they are.

Home Chef

You know where people go for real opinions? Reddit. So, using their interface makes things feel more genuine and trustworthy.

Stars + Honey

A catchy headline can be the key to keeping your audience hooked to your ad.

"The best ads don’t just grab attention—they hold it.”

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