Static Ads vs. Video Ads: What’s Best for Your Business?

The Case for Static Ads 🖼️

✅ Quick and easy to create—no need for fancy editing.
✅ Great for retargeting—sometimes, a simple reminder works best.
✅ Can be super effective if the image + copy combo is strong.

The downside? They don’t always stand out in a feed full of videos. People scroll past them fast if they don’t grab attention immediately. You need bold headlines, strong visuals, and a clear message to make them work.

The Case for Video Ads 🎥

✅ More engaging—people love watching a good video.
✅ Feels more authentic, especially if it’s UGC-style.
✅ Allows for storytelling, making your message more persuasive.

The downside? Video production can take more time (but hey, scrappy UGC-style videos often work better than overproduced ones). Also, bad videos tank fast. If the first few seconds aren’t engaging, people will scroll away in a heartbeat.

So, What’s the Best Choice?

Honestly? Test both. But if you’re just getting started, lean into video—it’s what’s working right now. Platforms like Meta and TikTok favor video content, and people are used to consuming short, engaging clips.

If you do go static, make sure your image stops the scroll and your copy does the heavy lifting. Think: bold visuals, punchy headlines, and clear CTAs.

🚀 Pro Tip: The best approach? Run a mix of both. Use videos for storytelling and engagement, and static ads for quick, high-impact reminders.