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Meta Ads vs. TikTok Ads: Who’s Got the Better ROI?

Don’t waste your ad budget—read this first!

February 21, 2025

So you’re ready to run ads, but the big question is: Meta or TikTok?

One’s got boomers scrolling Facebook Marketplace, the other’s got Gen Z binge-watching dance trends.

Which one slaps harder? Let’s find out!

Audience & Reach

  • Meta Ads: Huge audience, older crowd (think millennials & boomers), great for detailed targeting.

  • TikTok Ads: Younger audience (Gen Z & younger millennials), strong for viral content and impulse buys.

Cost & Performance

  • Meta Ads: Can get pricey, but strong conversion rates if targeted right. Works great for e-commerce, lead generation, and retargeting.

  • TikTok Ads: Cheaper cost-per-click, but users are more into entertainment than shopping. Great for brand awareness and trendy products.

Ad Format & Engagement

  • Meta Ads: Tons of ad types—images, carousels, videos, lead forms. Works well if you know your audience.

  • TikTok Ads: Video is king. You NEED engaging, short-form content to win here.

At this point, your brain might be buffering like bad WiFi, and you’re still wondering what to do. So, let’s make it simple…

Who Wins?

  • Want sales & leads? Meta Ads.

  • Want brand awareness & viral potential? TikTok Ads.

  • Have a trendy or impulse-buy product? TikTok Ads.

  • Need laser-focused targeting & retargeting? Meta Ads.

Final Verdict

If you're after direct conversions, Meta is your best bet. But if you’re all about engagement and riding trends, TikTok is the way to go. Ideally? Run both and test what works for you! đźš€

"Your ad is only as good as the audience it’s in front of.”

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