How to make sure they’re looking where you want.

How to Master Visual Hierarchy in Your Ads

1. Start with the headline (make it bold!)

Your headline is your first impression—it should be big, bold, and to the point.

2. Follow with the subheadline (explain a little more)

Once you’ve got their attention, don’t let go. The subheadline is your chance to provide a little more info, but don’t overwhelm them.

3. Use visuals to support your message

A picture is worth a thousand words—and it’s often the first thing people notice. But don’t overcrowd the space. Too many visuals can confuse the viewer about where to focus.

4. Call to Action

This is your “go” moment—where you prompt the viewer to take action. Make it bold and use a button or contrasting color to ensure it stands out. Use action words like "Shop Now," "Learn More," or "Get Started."

Quick Tips:

• Size Matters: Bigger elements = higher importance. The bigger your headline, the more likely people are to read it first.

• Contrast is Key: Use different colors, fonts, and weights to differentiate between levels of importance.

• Whitespace is Your Friend: Don’t cram everything in. Allow some breathing room between elements so each part has its moment to shine.

• Consistency: Keep a clean, consistent design to avoid overwhelming your audience. Stick to a limited color palette and font choices.