How to get stuck in their heads (in a good way)

What is brand recall, and why should you care?

Brand recall is when people remember your brand without needing a nudge. It’s why you say Coke instead of “carbonated beverage” when you’re thirsty or why every search engine is just “Google” now.

It’s not just about having a catchy slogan. It’s about making your brand so sticky that people can’t help but think of you first.

How to get stuck in their heads (in a good way)

1. Repetition, repetition, repetition

Big brands hammer their message into your brain until it’s second nature. Nike doesn’t just say “Just Do It” once—they’ve been saying it for years.

🔹 Tip: Keep your messaging, visuals, and voice consistent across everything you do.

2. Make it catchy & fun

Great branding is like a good song—it sticks. The best slogans and taglines aren’t complicated; they’re simple, rhythmic, and fun to say.

🔹 Tip: Play around with words, rhymes, or even humor to make your brand memorable.

3. Create an experience, not just a product

Ever walked into an Apple store? It’s not just a shop—it’s an experience. The clean design, the layout, even the way employees talk to you—it’s all part of their brand.

🔹 Tip: Think beyond your product. What feelings do you want customers to associate with your brand?

4. Be the first (or the best) at something

If you can’t be first, be the one people talk about the most. When Wendy’s roasted people on Twitter, they didn’t invent fast food—but they made sure you remembered them over everyone else.

🔹 Tip: Find what makes your brand stand out and own it.