The Best Ads #9

Author

Ana Mae Aguilon
April 30, 2024

Hims, Allbirds, Yext, and more

When it comes to ads, which is most important? Is it the headline, the graphics, the copy, or the offer? They all play a part in making an ad great. But let's be honest, the headline can make or break your ad as it's often the first thing people see. So, it's worth putting some thought into making it catchy.

Check out these ads for some headline ideas:

Hims

Hook, it's like the opening act of a great show–if it doesn't grab attention and generate interest right away, you risk losing your audience before you even get started.

Allbirds

If that’s how you describe it, who wouldn’t want a pair, right?

It’s all about putting the right message.

Yext

Nobody reads ads, people read what interests them.

Since B2B ads are usually longer and verbose, make sure your headline captures your audience right away.

FreshBooks

Sell the added benefits of your service: Use FreshBooks so you can just chill on your sofa instead of chasing payments.

Kindbody

Ad Psychology Tip:

Call out a big desire in text and visual hook. Make your audience see themselves in your ad.

Buffy

A little trivia makes your ad more convincing.

It adds more value to your product and can influence decision-making positively.

Rocket Money

That’s your problem? Don’t worry, here’s your solution.

Works every time.

"The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising."

David Ogilvy

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