The Best Ads #8

Braun Beauty

Instant Gratification

When it comes to improving their bodies, most people can be a bit impatient – they want fast results.

Give them that and they’ll surely take the bait.

Good Culture

Fear Of Missing Out

Crafting ads with a FOMO (Fear of Missing Out) strategy taps into human desire to be a part of something exciting and exclusive.

By making your product seem like the latest trend or must-have item, you create a sense of urgency that motivates them to take action.

Grove Collaborative

Scarcity Principle 

Limited edition items are like hidden treasures, making everyone want to snag them before they're gone.

iRobot

Zero-Risk Bias

When people know they can't lose anything, they're more likely to jump on your offer with confidence. They want to avoid risks at all costs.

Haven Athletic

Interest Copy Targeting

This allows you to reach a specific, more relevant audience. It's your secret weapon to hone in on the people who are most likely to fall head over heels for what you're offering.

Hers

Feature Ad

This is where you leverage the power of text blocks to showcase the standout features of your product. Pair them with an attention-grabbing headline and a compelling product image to create an irresistible combination.

Carpe

Comparison Ad

Highlight the unique strengths of your product compared to a competitor's, demonstrating why it stands out as the superior choice.