The Best Ads #7

Hims

If product A is unfamiliar to you, simply hearing that it’s "good" might not hold much weight. However, if you’re familiar with product B, learning that it’s considered inferior to product A could be enough to capture your interest.

To put it simply: “This product is valuable since it is better than the other.”

SoFi

Highlighting why your brand outshines the so-called "leading" competitor positions your brand as the cream of the crop.

Sling

Craft a compelling Call to Action (CTA) that not only grabs attention but also drives action. Combine it with a strategic product comparison to highlight the unique features and benefits of your offering.

Oobli

Don’t blatantly bash your competition. A major blunder in comparative ads is being overly negative and directly attacking their competitors.

Keep it positive, keep it confident – that's how you win.

Snipd

Consumers often find themselves in the dark about all the choices out there. So, get them a spotlight on their options, helping them choose wisely.

Curology

The value of a product isn't just derived from its quality alone, but also from the contrast in quality between it and competing brands.

Hers

When you provide price comparisons, you empower customers to assess their options more effectively, ultimately increasing the likelihood of them choosing your product or service.