The Best Ads #6

Author

Ana Mae Aguilon
April 10, 2024

Cozymeal, Rael Beauty, Hilma, and more

Trust is a powerful concept. It forms the foundation of the relationship you aim to establish with your audience because ultimately, people buy from those they trust. But how do you cultivate trust? Think reviews, testimonials, social proofs, data, and even some good ol' organic content.

Now, let's dive into these ads below and see how they've mastered the art of building trust using different approaches.

Cozymeal

Reviews are a goldmine of conversions.

In order to convert an audience, you need to gain their trust through testimonials.

Rael Beauty

Most ad copy out there is too wishy-washy. Vagueness breeds uncertainty, but specificity builds trust and confidence in your message.

So, get down to the nitty-gritty: be as specific as you can!

“93% agree…”
“... 30 participants”

Hilma

The clever use of Instagram story format makes it appear entirely organic, rather than like an advertisement.

Bite Toothpaste

Use big names to endorse your product and spark widespread popularity.

Calendly

Question: If you found out this platform is trusted by the top ranking companies in the US, would you also trust it?

Of course! No doubt. 

That’s the power big companies hold – they can influence people instantly.

Instill trust in your customers. 

BeautyStat

“Before and After” strategy - use this to show effectiveness.

Visuals are the secret sauce for beauty product ads, turning heads and converting audiences effectively.

Clearstem

Mixing instant gratification with a dash of glowing testimonials is like adding sprinkles to ice cream - it's irresistible.

"You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise."

Patricia Fripp

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