Best Ads #58

Impact, Nike, Eskom, and more

June 16, 2025

I spend way too much time online, which helps me find cool ads like these. Some brands are out here doing the most in the best way.

Sometimes, relatability > reach.

Aimed-right-at-you copy has stopping power, because it breaks the fourth wall of advertising.

Showing > Telling

When brands stop being polite, they start going viral.

Leverage familiarity for impact.

Humble brag. The best form of flattery is imitation.

Respect the audience’s intelligence.

Be the only option that matters.

Creative hack: Take an interface out of its usual medium.

Subtle yet powerful way of highlighting product benefits.

"The key to creativity is knowing how to play with ideas, not just sell them."