Best Ads #55

Dropbox, Duolingo, Spotify, and more

May 26, 2025

Some ads remind you that marketing can actually be fun. They hit all the right spots—relatable, funny, and a little chaotic in the best way.

Let’s get into the good stuff!

No one wants to be sold to, but everyone likes to laugh.

Product demonstration in an unexpected way.

This makes your brain pause and unscramble it. That pause = attention.

Screenshot of convo = instant rabbit hole.

The more an ad reflects the audience’s reality, the more it sticks.

Habit formation builds brand familiarity.

Being relatable in advertising is no longer optional. It’s essential.

The best ads feel like a conversation with a friend, not a sales pitch

Stealing the stage from a big name can turn an underdog into a star.

Simplicity with impact. The kind that makes you do a double take.

"The best advertisements are the ones that meet the audience where they already are, not where you wish they were."

– Seth Godin