The Best Ads #5

Author

Ana Mae Aguilon
April 02, 2024

Pendulum, Asystem, Sling TV, and more

Ever wondered why some ads just stick in your head like gum on a shoe? It's all about wittiness – intelligent humor, ideas and playfulness. It can tear down barriers, making your brand feel more familiar and helping it stand out in a crowded market. This boosts brand recognition, vital for long-term success.

So, the next time you're brainstorming ad ideas, remember: be witty, be bold, be unforgettable! Because in the world of advertising, a little humor goes a loooong way.

Pendulum

Wise use of the homophone.

A health brand focused on metabolism with a tagline “we gut this.”

gut=got

Asystem

We love a good hook.

The first few lines of your ad have just one job: grab the attention of your audience.

Sling TV

Throwing shade without throwing shade: let your brand shine brighter than your competitor. 

This brand cleverly uses the same newscaster’s face to symbolize similar content, but one is better than the other in a different aspect.

Feals

In today's crowded digital landscape, standing out with humor and creativity can set your ad apart from the competition and leave a lasting impression on viewers.

Flintts Mints

People get bored and they crave entertainment. And dull, generic copy won’t cut it. So, get creative!

FreshBooks

Why settle for a slice when you can have the whole pie? It's not just about being on the chart; it's about owning it.

Let's make it all about you, your brand, and your awesome service.

Mejuri

A jewelry brand that understands women.

“It’s not about big ideas or small ideas, it’s about good ideas.”

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