The Best Ads #4

Author

Ana Mae Aguilon
March 26, 2024

Lyft, Manilife, iRobot, and more

In the busy world of ads, customers are picky about where they spend their time and money. It’s even harder to catch their eye with so much stuff competing for their attention—flashy signs, catchy slogans, and top-notch visuals. But there’s one powerful element that’s sure to win over customers and make them hooked: the offer.

Whether it's a juicy discount, a tantalizing freebie, or a once-in-a-lifetime deal, the offer is your ace in the hole for turning heads, driving sales, and leaving your competitors in the dust.

So, the next time you're crafting an ad campaign, remember: Don't just sell a product or service – sell an irresistible offer.

Lyft

Give-and-take

Give your audience a discount with clear limits and a deadline to create urgency, so you can drive sales within a short timeframe.

As an added benefit, the frequent use of your service becomes a habit.

Once Upon A Farm

Tap into your audience’s FOMO (Fear Of Missing Out) and combine it with a discount strategy to persuade them even more in buying your product.

Manilife

Increase your customers lifetime value by giving perks.

iRobot

Zero risk bias

When people know they can't lose anything, they're more likely to jump on your offer with confidence. They want to avoid risks at all costs.

Crown Affair

Selling one product is good, but selling a complete set is even better!

Product bundling reduces decision fatigue in your customers' shopping journey. Plus, they're more likely to splurge and buy more than they initially intended because they can't resist the discount.

Alastin Skincare

Tiny treats can pack a punch in winning over customers and keeping them coming back for more. 

Now, focus on that free item in your ad to get their attention.

Natalist

Offer your audience a free subscription to capture their attention. After all, everyone loves getting something for free.

“Advertising brings in customers, but it is your job to keep them buying from you.”

Chet Holmes

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