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The Best Ads #3
Keeps, Floyd, Braun Beauty, and more
In advertising, attention is the most valuable currency. And in a world where attention spans are dwindling by the day, you’ve got to make it snappy. If your ad feels like a chore to read, people will skip right away. That’s why you’ve got to have ads that pop if you want to catch even the teeniest bit of attention.
Now, take it from these awesome ads we have here to pump up your creative mojo and nail your next one!
Keeps
Design with a clear visual hierarchy.
Big text = captivating headline
Small text = related info

Floyd
Exaggerate—it’s a good way to showcase your Unique Selling Proposition (USP).

Braun Beauty
Show how you can offer them MORE than a usual product of the same category can give them.

Summersalt
Make your audience feel valued, but in a funny way so it doesn’t look boring.

Magic Spoon
Create an emotional connection.
Tapping into the inner child of adults through cereal adds a touch of nostalgia and comfort to the challenges of adulting life.

Colorful Standard
Visual metaphor + syncing your creative with your copy.
It's like painting a vivid picture that speaks volumes.

Staples
You know what they say: “time is money.”
Make sure people know you value their time.

“Marketing is a contest of people’s attention.”
Seth Godin
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