The Best Ads #21

WYR, ZitSticka, Dashlane, and more

July 22, 2024

Every customer's favorite question is, "What’s in it for me?" That’s why highlighting benefits is just as important as showing off features. Don’t get these mixed up—features tell you what the product does, but benefits are the awesome perks you get from it. So, don’t forget to focus on what they can gain, not just what you offer.

Take a peek at these examples—guaranteed to spark some inspo!

WYR

A detailed comparison gives customers a more informed decision.

ZitSticka

Nail the right words and benefits to amp up your message, leaving readers feeling totally confident about snagging your product.

Dashlane

Many customers hesitate to commit long-term to a service, but here's a solution: offer them a cancellation option. It's a simple way to break down barriers and make the whole process more enjoyable.

Flux Footwear

Taking a bold step and directly referencing another brand gives people a solid benchmark and understanding of how superior your product really is.

Daily Harvest

Transparency can be helpful. 

This health-focused food brand reveals exactly what's in its products for health-conscious consumers.

Spacegoods

Herd Mentality

It's human nature to be drawn to what everyone else is doing. It's like a low-key invitation to join the crowd and give your product a shot—it's all about playing it cool and letting curiosity do its thing.

Sauna House

Highlighting product features never gets old because everyone wants to know how it can benefit them. It's a classic approach that always works!

"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole."

Having fun?

If you’re hungry for more, why not give our X page and LinkedIn account a follow?

Or dive into the full experience on our website!

AdBrownie