The Best Ads #20

MindJournal

Here’s a framework for creating a positive emotional connection: 

Validation: Acknowledges a common frustration.

Relief: Offering an alternative to something they dislike.

Belonging: Highlighting that 150,000 men already trust the product creates a sense of belonging and community, tapping into the emotional need to be part of a group.

Ember

Paint a picture of your customer's ideal life achievable with your product alone. This can stir emotions and foster genuine connections.

By Humankind

When consumers feel a twinge of guilt after seeing an ad, they're more likely to take action to make amends. By tapping into this feeling, the brand positions itself as the solution to their current concerns.

PetPlate

Testimonials create a sense of relatability.

Seeing someone who shares your struggles and triumphs is like finding a friend in a crowded room. You feel understood, connected, and more inclined to give the product a try.

Ryze Superfoods

When you speak to people's pain points, you're tapping into their emotions, which can drive them to take action. 

And throw in some cherry on top like risk-free purchases and freebies to make your offer even more irresistible.

Blissy

Fear: cheat code to making ads that convert.

Many people worry about aging. Highlighting concerns, and subtly showing how your product can help alleviate those concerns works very well.