The Best Ads #18

July 03, 2024

With attention spans now as short as 8 seconds, you have two choices: go for flashy, complex ad designs to grab attention, or go for simple, straightforward designs to maximize focus. So, which approach would you go for?

Let's take a look at some clean and minimalistic creatives to see if they suit your style:

Esquire

Unpopular Opinion: Embracing the art of white space and nailing down the right padding can really elevate your creatives. It's like giving your content some room to shine, making it more inviting and easier for users to absorb.

Arrae

It's pretty cool how you get all the key features and other important stuff here without it feeling too cluttered.

Ka’Chava

The good thing about clean creatives is you don’t need to put in much effort, and yet people's attention is right where you want it.

Acorns

Keep it simple and to the point. Focus on what matters most to your audience and avoid bombarding them with unnecessary details.

Eero

Buzzwords are like seasoning for your ad—sprinkle them in just right, and you’ve got a recipe for a good ad.

Just don’t overuse them.

FreshBooks

It's like hitting the jackpot when you discover that perfect fusion of two things you love.

Dirty Labs

Walk the talk—from design to bottle sizes, less truly is more.

"Minimalism is not the lack of something. It's simply the perfect amount of something."

- Nicholas Burroughs

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