The Best Ads #16

Casper

When people shop, they usually have a spending limit in their heads. So, seeing lower prices in ads can reassure them that the product fits within their budget constraints, making it a more attractive choice.

Masterclass

Crossing out the original price makes customers feel like they're getting a great deal. It adds value to the product and makes them feel like they're saving big.

NexGard

Percentage discounts have this sneaky way of making customers feel like they're snagging a great deal. The higher the percentage, the more it pulls them in.

The Beauty Chef

Encourage repeat business with discounts and promo codes. And hey, they're also a great way to catch people's eyes when you stick them in your ad.

ZitSticka

Relate: Ever left items hanging in your cart because you're still figuring out your budget?

Motivate: Offering an incentive, like a discount, can give you that extra nudge to go back and seal the deal. 

Push: Don’t forget your CTA.

Ten Little

When you sprinkle a bit of urgency and scarcity into your offer, it's like adding extra spice to your favorite dish. Suddenly, everyone's hungry for it!

Hint

Keep affordability in the spotlight. The idea of getting a good deal can be appealing and drive purchase behavior.