The Best Ads #15

Grammarly, Flint and Tinder, Supergut, and more

All the ads that stuck with you from childhood, whether from TV or online, had something that made you stop and notice — stellar ad copy. The right words can grab attention, spark interest, and make your ad stick in people's minds!

Here are some tips on how to make A+ ad copy:

Grammarly

A sprinkle of wit or a clever joke can be the secret sauce that makes your ad pop.

Flint and Tinder

Create a headline that communicates a strong value proposition to customers, just like how this ad highlights the jacket's longevity and durability in a clever way.

Supergut

Sometimes, it just takes one killer sentence to make your product a must-have.

From there, sprinkle in a few juicy details to make it absolutely irresistible.

Doe

Exaggerated claims might not be taken at face value, but they can still shape how people view a product or brand. They can persuade people to consider the product more favorably or make them curious enough to try it out.

ZitSticka

When you drop desirable phrases like "acne-free skin," you're hitting right where it matters for your audience. It's not just about solving their problems; it's about sparking their desires and aspirations and giving them the push they need to act.

Tovala

Sometimes, less is more. Keep your copy intriguing by focusing on the essentials rather than revealing everything.

Gozney

Customers just want to know one thing—what's in it for them? So, give them the straight-up answer they're after.

"The difference between the right word and the almost right word is the difference between lightning and a lightning bug."

Mark Twain

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