The Best Ads #13

DoorDash, Supergoop, Vuori and more

Remember: it’s not just what you say that stirs people. It’s the way that you say it.

You've got to master your message to create ads that catch eyes, win hearts, and convert potential customers.

Here are a few examples below to showcase how you can master your message:

DoorDash

Ever notice why we highlight key points when we study? It's because it’s an effective visual marker. It makes information stick. So, when people see this ad, they'll remember one thing:

DoorDash = Growing Sales

Supergoop

Be clever and use words wisely

With "Keep or Gift?" your brand wins either way—there's no losing.

Vuori

Never underestimate the power of superlative words in shaping how people see your product.

Hungryroot

No one watches an ad on purpose, nor do they intend on reading what’s on it.

Sometimes, you need to convey your message in a way they can instantly understand it even with just a quick glance.

Make it BIG and as short as possible.

Public Rec

Notice how they skillfully tailor the message to wives? They understand that women tend to shop more than men.

Hint

When you give people reasons, it makes them feel like they need it, even if they don't.

FlexPro

People prefer things straightforward. So, make sure your message is crystal clear by using big fonts, sharp images, and straight-to-the-point words. No need to make them work hard to get what you're saying.

"The key to successful advertising is the ability to communicate a message clearly and effectively. A good message can turn the simplest product into a must-have.”

Rosser Reeves

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