The Best Ads #12

Burrow, Girlfriend Collective, Frank & Oak, and more

May 22, 2024

Highlighting features is one of the most tried-and-true advertising strategies—and for good reason. Listing product features in an ad is like offering a preview; it gives potential customers a tangible sense of what to expect and answers questions before they're asked.

Take a look at what we have here:

Burrow

To bring your highlighted features up a notch, match it with an equally interesting visual so people will understand better what you’re talking about.

Girlfriend Collective

Rather than just showcasing any feature, delve into your audience's preferences to pinpoint what they truly desire in a product. Then, tailor your ad to highlight those key elements.

Give them exactly what they want to hear.

Frank & Oak

A classic yet effective promotional method: spotlighting the amazing features.

LifeMD

Highlight Benefits + Strong CTA + Discount

If you’re going to sell, you can use multiple strategies to make your ad count. 

Luminara

Headlines don't always have to be buzzwords or CTAs (Call-to-Action), it can be as simple as describing your product. Of course, make sure it’s interesting. 

Value props listed below make it quick to digest everything.

Vuori

One-size-fits-all approach.

Blissy

When words fall short, embrace the power of metaphor–it never fails to captivate.

"Transparency in advertising, achieved by listing product features, builds credibility and sets the foundation for a loyal customer base.”

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