The Best Ads #11

Hilma, Spacegoods, Hopper, and more

May 14, 2024

Sometimes it's nice to take a more laid-back approach to promoting your business. How? Making your ad look like an organic content. It will naturally attract audience without bombarding them with promotions.

Want to see how it's done? Here are a few examples:

Hilma

The clever use of Instagram story format makes it appear entirely organic, rather than like an advertisement.

Spacegoods

These days, if your ad looks like an ad, it might not work. Be clever with your design and how you subtly introduce your product.

Hopper

Create ads with a friendly, conversational tone—leave the hard-sell approach behind.

Soona

When in doubt, use testimonials. 

Social proofs build trust. It’s the way to your audience’s heart.

Ice Pod

No flashy fonts, custom graphics, or offers.

People find it more genuine when it looks like a regular post being shared.

Snipd

Who would've thought that a simple note like this could give your ad an effortless, straight-to-the-point vibe while still being incredibly effective?

Dollar Shave Club

If your ad comes off too formal, people might not connect with it. Keep it chill and relatable.

"A good advertisement is one which sells the product without drawing attention to itself.”

David Ogilvy

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