The Best Ads #10

Author

Ana Mae Aguilon
May 07, 2024

Snackpass, Airalo, Optum, and more

Here's the thing: your customers aren't just after your product itself. It's not about the flashy features or the sleek packaging. What really gets them going is the result they get from using your product.

Shine a light on those pain points your product tackles head-on. That’s how you reel them in.

Need some concrete examples to really nail it? Check these out:

Snackpass

Ask questions relating to your customer’s pain points. 

Provide the solution. 

Airalo

Gaslighting your audience is effective.

Make them feel like they're doing something wrong, then offer a better alternative: your service.

Optum

Question 1: Who’s your target market? 

Question 2: What’s something they hate?

BE THE ANSWER. 

Show that in your ad so people will know, right away, what your brand is all about.

SoFi

Communicate visually.

Setup different images together to convey a strong message.

ClassPass

Lots of text, but something typical in B2B. 

Great headline – straight to the point.

Madison Reed

Youth Technique

Caters to consumers aspiring to maintain a vibrant and youthful appearance.

Hers

Turning problems into opportunities - that's the magic of addressing pain points and offering solutions.

"The more you know about your ideal client, the more effective your marketing will be.”

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