The Best Ads #1

Sonos

Good combination of tagline and imagery. 

The use of a slightly blurry background cleverly implies motion, reinforcing the idea that the product is designed to keep up with your active lifestyle. 

Ruggable

Know your audience.

Many homeowners today have pets. Now, tailor your ad that shows a thoughtful understanding of their needs. 

That’s how you make money. 

Hulu

Let people build a habit for FREE, then CHARGE them later. 

Habits are hard to break. 

Magic Spoon

Make a situation challenging, then present your product as a silver lining. 

Mornings can be chaotic, but your breakfast doesn’t have to be.

Grammarly

To captivate your audience, stir their thoughts.

This ad will make you question your mind momentarily–a mind-bending yet highly effective hook. 

Madewell

Pique curiosity with attention-grabbing headlines.

Tovala

The subtle emphasis on benefits over features: buy a Tovala oven for your Tovala meals and you’ll never have to worry about meal prep. 

HelloFresh

Seasonal hijacking + sense of urgency = $$$

During the season where everyone is gullible, that’s when you go all in. After all, who doesn't crave a promising New Year's resolution?