Anatomy of an Ad

1. Headline

Your headline is the hook. It’s the first thing people see, and if it’s boring, they’ll scroll right past. Keep it snappy, intriguing, and super relevant to your audience.

2. Visuals

A strong image or video grabs attention faster than words ever could. Use high-quality visuals, think bold colors, clean designs, or an unexpected twist that makes people do a double-take.

3. Value Proposition

This is your “why” moment. Why should people care? Be clear about what your product or service offers. Avoid jargon; keep it real.

4. Offer or Incentive

People love a good deal, and incentives can push them to act faster. Highlight discounts, freebies, or exclusive perks.

5. Proof or Trust Signals

People want to know you’re legit before committing. Show reviews, testimonials, stats, or any certifications you have. A simple “Loved by 10,000+ customers” can do wonders.

6. Urgency or Scarcity

Fear of missing out (FOMO) is a powerful motivator. Add time-sensitive phrases like “Only 3 left in stock!” or “Offer ends tonight!” to nudge people into acting fast.

7. Call-to-Action (CTA)

If they don’t know what to do next, they won’t do anything. Use active language like “Shop Now,” “Learn More,” or “Try It for Free.”