7 Sins of Paid Advertising

1. Being Too Salesy

People can smell desperation a mile away. If your ad feels like a pushy sales pitch, it’ll turn people off instead of drawing them in.

2. Leaving Out Social Proof

If you don’t show that other people love your product, how will anyone believe you? Social proof is super powerful.

3. Weak or Missing Call-to-Action (CTA)

Okay, let’s say your audience is hooked and interested. But... wait, what do they do next? If you don’t tell them, they’ll probably just keep scrolling.

4. Poor Visual Quality

Blurry images, off-brand colors, or chaotic designs? Big no-no. And let’s be honest, we all scroll past ads that just don’t look right.

5. Ignoring the Layout

A cluttered ad is like a messy room—no one wants to stick around long enough to clean it up. If your ad is all over the place, people will bounce.

6. Playing It Too Safe

If your ad looks like every other one out there, it’ll get lost in the crowd. Boring, generic ads don’t stand out.

7. Overloading with Text

Nobody wants to read a novel in an ad. Too much text overwhelms and turns people off.