30-Second Storytelling: Crafting Effective Paid TikTok Ads

You don’t need a long story to make an impact—especially on TikTok. In fact, the shorter, the better! If you’re not sure where to start, no stress. Here are a few simple frameworks to help you say what you need to in way less time.

1. Problem–Solution–Action

• Problem: Start with a relatable pain point.

• Solution: Highlight how you solve it.

• Action: Prompt the audience to act.

Example:
“Struggling to keep plants alive? This self-watering pot is a game changer! Click to grab yours now.”

2. Relatable–Reveal–Reward

• Relatable: Begin with something your audience connects with.

• Reveal: Introduce the unexpected twist.

• Reward: End with a benefit or takeaway.

Example:
“Tired of warm water ruining your day? Same here. This bottle keeps drinks icy for 24 hours. Stay cool and eco-friendly—get yours now!"

3. Shock–Intrigue–Solve

• Shock: Open with a jaw-dropping fact or stat.

• Intrigue: Tease more details to keep them hooked.

• Solve: Provide an answer or solution.

Example:
“Indoor air is 5x more polluted than outdoors. And you’re breathing it in every day. This purifier cleans 99.9% of it—problem solved!"