10 Crazy and Unusual Ads

Ponds, DHL, Land Rover, and more

April 21, 2025

Let’s dig into some crazy marketing and ad strategies you didn’t even know were possible—because thinking outside the box is where the magic happens.

Breaking the fourth wall on a massive scale = an ad you won’t forget.

You’ve got to walk the talk. This crazy visual metaphor takes it to a whole new level.

Principle: Implied Messaging

You hint at a feature or benefit without saying it outright.

The larger the object, the harder it is to ignore.

Experiential marketing done right.

Principle: Familiarity Twist

Play on the concept of recognition so you can surprise them with a creative or unexpected twist.

Authenticity + Humor

Principle: Self-Referential Advertising

Product so powerful, it sells itself.

Getting attention is the first step to selling, and sometimes a little nonsense is all it takes to grab it.

Use the environment around you to your advantage—it'll make your ad more impactful.

"Great ads don’t just think outside the box—they forget the box exists.”

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