10 Clever Copywriting Examples

Airasia, Yeti, Chipotle, and more

May 05, 2025

Want to make an impact without trying too hard? Play with words and twist expectations. The best copy doesn’t just get read—it sticks with you.

Here are some top copywriting examples:

Clever, unexpected wordplay gets shared more on social media.

Clarity beats cleverness—unless cleverness makes things clearer.

Be clear first, clever second. If you can be both, even better

Write like you talk—just with better editing.

The art of reverse psychology in ads—convincing people they’re making the choice themselves.

Competitive comparison to prove you're not the underdog.

Humor in ads makes your brand human and that’s what connects with people.

When you’re bold with your words, you leave an impression that lingers.

Defy expectations. It forces the audience to pay attention.

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Make them laugh, make them think, or make them feel—just don’t make them bored.

"A well-placed word can be more powerful than a well-placed ad.”